Allstar Performance renews heat race win awards for 15th IMCA sponsorship season

Hobby Stock, Late Model, Mod Lite, Modified, Northern SportMod, Southern SportMod, Sponsors, Sport Compact, Sprint Car, Stock Car

WATERVLIET, Mich. (July 30, 2024) – The heat race win decals adorning IMCA race cars coast to coast and border to border again come courtesy of Allstar Performance.

Drivers themselves must take the next step in making themselves eligible for post-season awards from the Watervliet, Mich., high performance parts manufacturer and 15-year IMCA sponsor.

Heat race winner decals were distributed to all IMCA tracks at the beginning of the 2024 race season. Drivers winning 10 or more heat races this year receive $100 gift cards. The driver, regardless of division, winning the most heat races gets a $250 gift card.

“What drivers have to do to become eligible for that $100 gift card, perhaps even the $250 car, is email a photo of their car proving heat race winner decal placement to me at contingencies@imca.com,” explained IMCA Marketing Integration and Sponsorship Director Carson Becker-Gramm. “All Star Performance gift cards will be presented during the IMCA national banquet in November or mailed beginning the following week.”

IMCA Sunoco Hobby Stock driver Cody Williams of Minneapolis, Kan., was the recipient of the $250 gift card last year.

Allstar Performance also gives $200 product certificates to all champions crowned at the IMCA Speedway Motors Super Nationals fueled by Casey’s and RaceSaver Nationals, and a set of toe plates to front-row qualifiers for Modified, Late Model, Stock Car, Hobby Stock, Northern SportMod, Sport Compact and STARS Mod Lite main events at Boone Speedway this September.

“The Allstar Performance program is a unique combination of awards for drivers competing at weekly events as well as the biggest event on the IMCA calendar,” noted Becker-Gramm. “It’s been a great benefit to our drivers for 15 years and hopefully many more to come.”

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