
Friesen Performance is new title sponsor for IMCA Modifieds, Northern SportMods
SUTTON, Neb. (April 13, 2022) – Drivers in the two biggest IMCA divisions enjoy new title support from Friesen Performance beginning this season. The Sutton, Neb., race shop becomes title sponsor of IMCA Modified and IMCA Northern SportMod divisions, providing a portion of national point funds to be paid in both through 2024. Friesen Performance IMCA Modifieds race weekly in a record 27 states and Canada this year, Friesen Performance IMCA Northern SportMods in a record 19 states and Canada. “This is a win-win program. Many drivers who are already our customers will be racing for point shares in these two divisions,” said Friesen Performance Sales Manager Al Walters. “This program kind of evolved as we talked with Carson (Becker-Gramm, marketing integration and sponsorship director for IMCA).” “These are the divisions we sell the majority of engines to,” he noted. Friesen sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an authorized crate engine repair facility. “We have plenty of crate engines available,” said Walters, adding [Read More]