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Fox Shocks builds market with new IMCA Modified, Stock, Northern SportMod awards
EL CAJON, Calif. – A company that got its start in the two-wheeled market looks to build its four-wheeled niche through a new partnership with IMCA. Fox Shocks gives contingency awards beginning this season to drivers in the IMCA Xtreme Motor Sports Modified, IMCA Sunoco Stock Car and Karl Chevrolet Northern SportMod divisions. The El Cajon, Calif., manufacturer began building shocks for motocross competitors in 1974. Product lines for vehicles ranging from ATVs to snowmobiles were added before Fox put its first prototype shock designed for a race car on the track, just five weeks after expanding into the dirt market in 2013. “We hit the ground running,” acknowledged Track Program Manager Pat Macaulay, a 20-year veteran of the industry hired to direct growth into another new market. “We are a recognized brand and want to align ourselves with the right sanctioning bodies and the right drivers.” “I knew the value of what IMCA brought to the table. That was a draw for us,” he explained. “With all the different sanctioning bodies out there, we [Read More]