FriesenPerformance Archives

Friesen Performance Renews Sponsorship of IMCA Modified Division for 2025 Season

SUTTON, Neb. (Feb. 24, 2025) – Friesen Performance will continue its support of the IMCA Modified division in 2025, marking its fourth consecutive season as title sponsor. The Sutton, Neb., race shop supplies GM 604 and 602 crate engines to IMCA drivers nationwide and is an authorized repair facility. Friesen’s sponsorship contributes to the IMCA Modified national point fund, competing weekly across the United States. The dedicated team at Friesen Performance delivers top-quality service to all customers, including precise dyno testing to ensure you’re race-ready for opening night. Al Walters commented on the renewal by saying; “We are pleased to continue our partnership with IMCA Racing. Bringing affordable, reliable, and competitive crate engine packages to the weekly racer is something we have been known for and are excited to continue.” Since joining IMCA’s sponsorship program 13 years ago, Friesen Performance has expanded its operations to include a full range of products and services to support racers. The current title sponsorship agreement runs through 2025, Friesen’s 13th year as an IMCA partner. Information about Friesen Performance [Read More]

Friesen Performance adding to super support of IMCA Super Nationals with $63,000 in new awards

SUTTON, Neb. (Aug. 9, 2023) – Give Al Walters credit for a super idea leading up to the Sept. 4-9 IMCA Speedway Motors Super Nationals fueled by Casey’s. The sales manager at Friesen Performance has come up with the single richest slate of awards for competitors at the 41st annual Super Nationals, as the Sutton, Neb., race shop gives a staggering total of $63,000 in product certificates to drivers in divisions with the crate engine option. The 24 Northern SportMod and 24 Hobby Stock drivers advancing to their respective Saturday night main events from qualifying features, plus six ‘wild card’ recipients chosen at random each receive $500 certificates, good toward the purchase of a 602 crate engine from Friesen’s. And the 24 Modified drivers advancing to their Big Dance from qualifying features, six drivers in the Late Model main and another six ‘wild card’ drivers each get $1,000 certificates, which can be applied when purchasing a 604 crate. “We’ve been doing something like this with individual IMCA tracks and promoters on a much smaller scale,” explained [Read More]

Friesen Performance title sponsorship flag flies for IMCA Modifieds, Northern SportMods

SUTTON, Neb. (Feb. 17, 2023) – Al Walters knows the importance of getting and keeping your name in front of the racing community. Friesen Performance will do that again in 2023, returns for its second season as title sponsor of both IMCA Modified and IMCA Northern SportMod divisions. “I was taught eons ago that you have to keep your name in front of people, deliver a good product and take care of your customers,” said Walters, sales manager at the Sutton, Neb., race shop, which sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an authorized crate engine repair facility. “The Modifieds and Northern SportMods are two of IMCA’s biggest divisions and many of those drivers are our friends and customers.” Friesen’s provides a portion of national point funds to be paid in each division. Friesen Performance IMCA Modifieds will race weekly in 27 states and Canada again this year, Friesen Performance IMCA Northern SportMods in 19 states and Canada. “It’s been amazing how things have [Read More]

Friesen Performance is new title sponsor for IMCA Modifieds, Northern SportMods

SUTTON, Neb. (April 13, 2022) – Drivers in the two biggest IMCA divisions enjoy new title support from Friesen Performance beginning this season. The Sutton, Neb., race shop becomes title sponsor of IMCA Modified and IMCA Northern SportMod divisions, providing a portion of national point funds to be paid in both through 2024. Friesen Performance IMCA Modifieds race weekly in a record 27 states and Canada this year, Friesen Performance IMCA Northern SportMods in a record 19 states and Canada. “This is a win-win program. Many drivers who are already our customers will be racing for point shares in these two divisions,” said Friesen Performance Sales Manager Al Walters. “This program kind of evolved as we talked with Carson (Becker-Gramm, marketing integration and sponsorship director for IMCA).” “These are the divisions we sell the majority of engines to,” he noted. Friesen sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an authorized crate engine repair facility. “We have plenty of crate engines available,” said Walters, adding [Read More]

Friesen awards crate engines to IMCA’s top Modified, Hobby, Northern SportMod rookies

SUTTON, Neb. – Drivers in three IMCA divisions winning national rookie of the year honors are the big winners in the awards program renewed by Friesen Performance. The Sutton, Neb., dealership gives a 604 crate engine to the national Modified rookie of the year and 602 crate engines to both national Hobby Stock and Northern SportMod rookies of the year for the eighth consecutive season. Rookie competitors in each of those divisions must display two Friesen Performance logos on their race car to be eligible. Engine awards will be presented during the IMCA national banquet this fall. Crate engine award winners in 2020 were Dakota Sproul, Modified; Kyler Duggins, Hobby Stock; and Clay Erickson, Northern SportMod. Friesen sells and ships GM crate engines to IMCA customers across the country and is an authorized crate engine repair facility for IMCA. Along with selling and servicing new and pre-owned vehicles, Friesen has one of the largest parts departments in the country and specializes in power train, discontinued parts and all Chevrolet Performance parts. More information is available [Read More]